It was November 2023. A TennesseeTitans game day.

I was prepping to head to the stadium, but I couldn't find anything to wear. I searched online for "women’s fan apparel," hoping to find something and there was nothing. Just the same old options: frilly, pink, or ill-fitted t-shirts that looked like they were made men and marketed to women. I went to the game anyway, and the frustration followed me. I sat next to a guy who talked the entire time about his dating life while I sat there, trying to focus on the field. At one point, I thought to myself, "I’m Here For The Game."

That night, I text my sports fan friends about the experience, the lack of style options , and the struggle to just enjoy the game as a woman without hearing stereotypical discussions disregarding my sports knowledge. Then, a brand was born.

The "I'm Her" Standard

I'm Here For The Game® is a boutique, female-owned brand based in Nashville, TN. We reject the standard by creating a curated selection of game day styles for women who know the game and have style.

The Game Plan (How We Ship)

We run a hybrid offense to get you the best gear possible:⚡ Ready-to-Ship: We keep a stash of our fan favorites in stock in Nashville. These ship out immediately so you’re ready for kickoff.🎨 Custom Made: Exclusive designs are printed fresh when you order. These take a bit longer, but they ensure you get a fresh, high-quality print.

LaTonnsya, Founder I'm Here For The Game®