In November 2023 on a Tennessee Titans game day , I’m Here For The Game was started by LaTonnsya Burney. While prepping to attend the game, she couldn’t find anything stylish to wear. She googled women’s fan apparel and couldn’t find anything fashion-forward that wasn’t frilly, pink or ill-fitted. While at the game, she sat next to a guy that talked the entire time and thought in silence “I’m Here For The Game”. After getting home she text her friends about her experience and it hit her to create the brand.